It found that even as X’s ranking was dropping, the app “Twitter Lite” was gaining - likely because users were looking to download the app they knew as Twitter. In fact, in late September, X added the words “formerly Twitter” to its App Store description to help the app better rank in searches for the keyword “Twitter.” The move had followed a drop in weekly active users and rankings post-rebrand, as reported by app store intelligence firm Sensor Tower at the time. But combined, the U.S., Indonesia and India added fewer new downloads for X than India alone added for Threads, the firm found.Īpptopia suggests that the loss of new downloads for X comes from the rebranding, which saw the app now called X losing a lot of momentum in terms of growth. Instead, it’s Indonesia, followed by India. Meanwhile, the biggest source for new downloads of X also isn’t the U.S. This trend may not be surprising, as India has been the biggest growth driver for Instagram itself, Apptopia says. was in second place, with 7.4% of downloads, or 6.1 million. The data indicates that the biggest driver of new downloads for Threads is India, accounting for 11.2% or 9.2 million of the new downloads. What’s more, Threads’ gaining traction is coming from outside the U.S. These metrics also include downloads of X’s app for emerging markets, Twitter Lite, which has not yet been renamed to X - and which may be picking up additional installs as app store users hunt for the app by its former name, “Twitter.” Since September, X saw 27 million new downloads, compared with 41 million for Threads, for example, the firm reports.

While the firm estimates that Threads’ latest surge is likely due to Meta running ads for its new app, designed to offer a Twitter alternative, it still puts Threads ahead in terms of new downloads of its app compared with X. Specifically, since Thursday, November 23, daily downloads have grown to 620,000 from around 350,000 in early November and around 1 million in early September. App intelligence firm Apptopia indicates that, although Threads’ daily downloads had been declining since September, things have shifted in the opposite direction over the past week or so. According to a new analysis of app store trends, Instagram Threads is now outpacing X, formerly Twitter, at least in terms of new downloads. Recent efforts by Meta to grow Threads’ install base have been working.

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